Our Story

We believe lash artists and their clients deserve to feel confident and beautiful.

At Luxe Lash Store, we source new and exciting products that support lash artists, innovate the industry and help you provide clients with unparalleled lash treatments.

Our number one priority at Luxe Lash Store is to provide lash artists with exceptional supplies so they can work with confidence as they deliver Luxe Lash Extension treatments to their clients. 

Each product is tested thoroughly by our in-house team and by our brand ambassadors before we bring it into the Luxe Lash Store family. You’ll only find the best at Luxe Lash Store.

Our Founder

Yasemin Xuereb—Lash Artist & Lash Extension Educator.

in 2020, Yasemin decided to make lashing her profession after she took a two-day course and couldn’t stop dreaming (literally) of lashes. She kissed her career in Law goodbye and traded in daily Sydney CBD commutes, working a normal 9-5 for her dream career becoming a successful business owner. Yasemin's commitment to learning and training paid off as she was able to leave her 9-5 within a week of training to become her own BOSS!

In 2023, Yasemin founded Luxe Lash Store with the aim of bringing lash artists the products they craved and needed—high-quality lashes, fast-drying, adaptable adhesives, and innovative beauty tools. Being immersed in the lash industry as an artist herself gave Yasemin the advantage of knowing just what lash artists wanted.

Though Yasemin remains very busy overseeing the day to day operations of Luxe Lash Store, she still makes time to provide lash treatments to her  clients at Luxe Beauty by Yasemin in Box Hill, NSW.